advancementcampaign writingservices

Funding a school’s mission is a constant challenge often made more difficult by limited staffing and resources. The increased workload required by a capital campaign can put undue pressure on an already overburdened and hard-working staff during a pivotal time that will have a significant short-term and long-term impact on a school and its ability to fulfill its mission.

Chuck Putney Producktions will provide valuable writing services to ensure the high quality, consistency, and effectiveness of your messaging and marketing materials during this important period. Demonstrating a proven ability to articulate and communicate a compelling message that will serve as the cornerstone of your marketing efforts, Chuck Putney will write many of the materials that will help ensure the success of your campaign

Chuck Putney’s writing services include (but are not limited to) the following areas:

Campaign

Phase 1: Campaign Preparation

ü Focus group invitation letters

ü Letters of introduction

ü Online survey questions

ü Strategic areas of focus

ü Campaign slogan and themes (brainstorming and finalizing)

ü Case statement

ü Case statement cover letter

Phase 2: Leadership Gift Phase

ü Campaign kick-off materials

o Invitations

o Talking points

ü Press release/media kit (if appropriate)

ü Follow-up letters

o Event attendees and non-attendees

o Visits/asks

ü Thank you letters

ü Gifts

ü Pledges

ü Leadership Gift Newsletter/Updates

Phase 3: General Phase

ü Campaign Magazine (special edition of alumni magazine)

ü Brochure copy

ü Appeal letters

ü Thank you letters

ü Groundbreaking/dedication invitations

ü Press release/media kit

ü Email marketing copy

ü Web site copy/content

Additional Services (Non-Campaign)

ü Annual fund appeals (letters & brochure copy)

ü Admissions materials

ü Alumni magazines

ü Web site copy

ü Press releases/media kits

Chuck Putney will work with school leadership, staff, campaign counsel, and other representatives and vendors of the school to meet the highest standards and make best use of the school’s time and resources. These contributions will enable school leadership and staff to focus on other areas of importance and concern. Working strategically and proactively through a comprehensive planning process, Chuck Putney will help keep you one step ahead during an exciting and sometimes overwhelming period of growth.